Skip to main content
×5
TikTokTutorial

“Good morning. We're making some donuts.”

@jeshastevens · 3.3M followers

×5its author's usual

This creator normally gets 14M views. This one got 55M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how to make funfetti donuts from scratch, including preparing the dough, frying the donuts, and making a creamy frosting with sprinkles.

Open original ↗
55M
Views
6.0%
Engagement
90/100
Virality

Likes 3.3MComments 23KShares 109K

Why it worked

The video works because it's a visually appealing and satisfying cooking tutorial. The vibrant colors of the sprinkles are engaging, and the step-by-step process makes it accessible. The use of trending audio keeps viewers engaged, and the final product is highly desirable, encouraging shares and saves.

Clear, step-by-step instructions for a complex recipeVisually appealing with bright colors and satisfying texturesEffective product integration without being overly salesyEngaging and friendly presenterGood use of trending audio to maintain viewer interest
recipe tutorialbakingproduct demonstrationhealthy eating

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more