TikTokTutorial
“Good morning. We're making some donuts.”
@jeshastevens · 3.3M followers
×5its author's usual
This creator normally gets 14M views. This one got 55M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to make funfetti donuts from scratch, including preparing the dough, frying the donuts, and making a creamy frosting with sprinkles.
Open original ↗55M
Views
6.0%
Engagement
90/100
Virality
Likes 3.3MComments 23KShares 109K
Why it worked
The video works because it's a visually appealing and satisfying cooking tutorial. The vibrant colors of the sprinkles are engaging, and the step-by-step process makes it accessible. The use of trending audio keeps viewers engaged, and the final product is highly desirable, encouraging shares and saves.
Clear, step-by-step instructions for a complex recipeVisually appealing with bright colors and satisfying texturesEffective product integration without being overly salesyEngaging and friendly presenterGood use of trending audio to maintain viewer interest
recipe tutorialbakingproduct demonstrationhealthy eating
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