“You've got to use TikTok ads!”
@joshuabuchanan88 · 545K followers
This creator normally gets 336 views. This one got 35M. That gap — not the raw number — is what makes the format worth copying.
A man in a red shirt and white cap urgently encourages small businesses to use TikTok ads to reach new customers, emphasizing ease of use and results on a small budget. The video ends with a call to action to tap the screen to sign up for TikTok for Business.
Open original ↗Likes 218KComments 1.5KShares 5.0K
Why it worked
The urgent and repetitive delivery creates a sense of necessity, making viewers feel they are missing out if they don't act. The direct address to small businesses and the promise of easy, budget-friendly results resonate with this target audience. The rapid-fire delivery and direct eye contact hold attention.