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×103649
TikTokTalking head

“You've got to use TikTok ads!”

@joshuabuchanan88 · 545K followers

×103649its author's usual

This creator normally gets 336 views. This one got 35M. That gap — not the raw number — is what makes the format worth copying.

A man in a red shirt and white cap urgently encourages small businesses to use TikTok ads to reach new customers, emphasizing ease of use and results on a small budget. The video ends with a call to action to tap the screen to sign up for TikTok for Business.

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35M
Views
0.6%
Engagement
75/100
Virality

Likes 218KComments 1.5KShares 5.0K

Why it worked

The urgent and repetitive delivery creates a sense of necessity, making viewers feel they are missing out if they don't act. The direct address to small businesses and the promise of easy, budget-friendly results resonate with this target audience. The rapid-fire delivery and direct eye contact hold attention.

urgent and repetitive hook grabs attentiondirect address to target audience (small businesses)clear and concise benefits highlighted (easy, new customers, small budget)strong call to actionenergetic delivery
educationmarketing tipsbusiness growth

How to reproduce this format

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