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TikTokFoodTutorial

Food TikTok video that did 0× its author's usual

Funfetti sourdough AND homemade whipped vanilla brown butter 🩷🧁 #bread #sourdough #baking #butter #funfetti

@jeshastevens · 3.3M followers

×0its author's usual

This creator normally gets 14M views. This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.

A woman bakes funfetti sourdough bread and makes homemade vanilla brown butter from scratch, then spreads the butter on the bread for a delicious treat.

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5.0M
Views
6.8%
Engagement
85/100
Virality

Likes 339KComments 1.6KShares 14K

Why it worked

The video combines two popular food trends: sourdough baking and homemade butter. The vibrant sprinkles in the bread are visually appealing and create a 'fun' element, while the step-by-step process of making both items from scratch is satisfying to watch. The creator's positive energy and clear presentation make the process seem achievable and enjoyable.

Visually appealing product (funfetti bread)Clear, concise demonstration of complex recipesPositive and engaging creator personaCombines two trending food items (sourdough, homemade butter)Satisfying process shots
DIY recipesBaking tutorialsFood aestheticsHealthy twists

How to reproduce this format

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