×178“If you struggle with your concealer looking cakey and creasy, let me show you how to fix it.”
@taylorkratzer · 622K followers
This creator normally gets 181K views. This one got 32M. That gap — not the raw number — is what makes the format worth copying.
A makeup artist demonstrates common concealer application mistakes and provides corrective techniques for a smoother, crease-free finish. She focuses on foundation placement, concealer application points, and setting powder technique.
Open original ↗Likes 2.3MComments 8.5KShares 158K
Why it worked
The video works because it directly addresses a common pain point in makeup application (cakey/creasy concealer) and offers clear, actionable solutions. The before-and-after comparison, even if subtle, reinforces the effectiveness of the techniques. The creator's persona as a former pro makeup artist builds trust and authority.
How to reproduce this format
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