×80“NUTELLA STUFFED Scoopable Cookie Pie 🍫🍪”
@cheff.omi · 189K followers
×80its author's usual
This creator normally gets 163K views. This one got 14M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates how to make a Nutella-stuffed scoopable cookie pie, from preparing the Nutella scoops and mixing the cookie dough to assembling and baking the pie, culminating in a reveal of the gooey Nutella center.
Open original ↗14M
Views
5.9%
Engagement
90/100
Virality
Likes 816KComments 2.3KShares 250K
Why it worked
The video works because it showcases an incredibly appealing dessert with a satisfying reveal of the gooey Nutella center. The clear, step-by-step instructions make the recipe seem achievable, and the use of trending audio adds to its shareability and watch time. The visual appeal of the food is a strong driver for engagement.
Visually appealing food shotsClear, concise recipe stepsSatisfying reveal of the Nutella centerTrending audio enhances engagementRelatable and popular ingredients (Nutella, chocolate chip cookies)
RecipesBakingDessertsFood Hacks
How to reproduce this format
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