TikTokDay in the life

“Warning this story mentions suicide.”

Name: Warning this story mentions suicide.
Uploaded: 2026-02-24T13:26:36+00:00
Channel: @cnn
Description: A man shares his emotional journey after losing his brother to suicide, explaining how he launched a website called 'Reasons to Stay' where people can write letters of encouragement to strangers in crisis. The video highlights the campaign's success, having delivered over a million letters and saving lives.

@cnn

We have not measured this creator's own baseline yet, so we cannot say whether 6.1M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man shares his emotional journey after losing his brother to suicide, explaining how he launched a website called 'Reasons to Stay' where people can write letters of encouragement to strangers in crisis. The video highlights the campaign's success, having delivered over a million letters and saving lives.

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6.1M

Views

16.0%

Engagement

90/100

Virality

Likes 974KComments 4.9KShares 31K

Why it worked

The video works because it taps into deep human emotions of grief, hope, and community support. The raw vulnerability of the creator, combined with the powerful message of preventing suicide and the tangible impact of the 'Reasons to Stay' website, creates a highly shareable and emotionally resonant piece of content. The use of a trending audio track further amplifies its reach.

Authentic and raw emotional delivery from the creator.Clear and compelling narrative of personal tragedy leading to positive action.Demonstrates tangible impact with statistics and testimonials.Utilizes a mix of personal footage, archival photos, and screen recordings to keep the viewer engaged.Strong call to action for support and resources.

mental health awarenesscommunity supportpersonal storysocial impact