×739“put my cysts to bed with me”
@noracummins_ · 362K followers
×739its author's usual
This creator normally gets 51K views. This one got 39M. That gap — not the raw number — is what makes the format worth copying.
A woman with cystic acne shares her detailed night routine to treat her breakouts. She applies various spot treatments and patches to different areas of her face.
Open original ↗39M
Views
5.8%
Engagement
85/100
Virality
Likes 2.3MComments 6.7KShares 18K
Why it worked
The video works because it addresses a common and relatable skin concern (cystic acne) with a practical, step-by-step solution. The raw, unfiltered presentation builds trust and authenticity, while the use of multiple products creates curiosity about their effectiveness. The satisfying application of the treatments, especially the patches, is visually engaging.
authentic and relatable portrayal of a common issueclear demonstration of product applicationsatisfying visual elements (patch application)educational value for those with similar skin concerns
skincare routineacne treatmentproduct review
How to reproduce this format
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