×5“SLIDE YOUR THUMB UP! FEEL THE BEAT!”
@handsomejack_thebigdevil · 2.8M followers
This creator normally gets 1.1M views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
The video features an animated character in a red suit and hat, initially dancing on a thumb. As the thumb slides up, the character's glasses change to dollar and yen signs, followed by a scene where the character and others are showering in money. The animation then transitions to a Super Mario-like game where the character collects coins and rides a horse, culminating in a scene where the character is covered in gold ingots.
Open original ↗Likes 201KComments 390Shares 24K
Why it worked
The interactive element of sliding the thumb up combined with the engaging animation and popular sound creates a fun and shareable experience. The theme of wealth and good fortune resonates with the Lunar New Year, making it timely and culturally relevant. The short, dynamic cuts and clear call to action encourage participation and extended viewing.