×13“a princess shut up”
@courtneylcook · 3.3M followers
×13its author's usual
This creator normally gets 599K views. This one got 7.8M. That gap — not the raw number — is what makes the format worth copying.
A woman transforms from a casual, princess-like outfit into a glamorous New York Fashion Week ensemble, set to a trending audio.
Open original ↗7.8M
Views
11.3%
Engagement
85/100
Virality
Likes 870KComments 8.1KShares 5.2K
Why it worked
The video works because it uses a popular audio trend for a 'before and after' transformation, creating a relatable and aspirational moment. The dramatic change in appearance is visually engaging, and the use of a trending sound makes it highly shareable and discoverable.
Effective use of trending audio for a transformationClear 'before and after' visual contrastEngaging and playful performance by the creatorHigh production quality for a short-form video
fashion transformationstyle inspirationtrending audio
How to reproduce this format
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