TikTokVoiceover + b-roll
“Sometimes running a small business can feel like you’re answering to the most demanding boss ever.”
@lexniko · 96K followers
We have not measured this creator's own baseline yet, so we cannot say whether 45M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A small business owner struggles with the demands of her work and her dog, highlighting how LinkedIn helps manage selling, marketing, and hiring all in one place. The video showcases the efficiency LinkedIn provides for entrepreneurs.
Open original ↗45M
Views
0.0%
Engagement
75/100
Virality
Likes 18KComments 15Shares 981
Why it worked
The video uses relatable humor by personifying the dog as a 'demanding boss,' which immediately grabs attention. It then transitions smoothly into a solution-oriented message about LinkedIn, making the ad feel less intrusive and more like a helpful tip. The 'all-in-one' benefit is clearly communicated, appealing to busy small business owners looking for efficiency.
Relatable scenario for small business ownersHumorous element with the dogClear demonstration of the product's benefitsConcise and engaging storytelling
business tipsproductivitywork-life balancehumor
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