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“Okay, it's almost Valentine's Day. So let's make some donuts.”

@jeshastevens · 3.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 47M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman bakes heart-shaped, pink-colored donuts filled with raspberry crème brûlée for Valentine's Day. She demonstrates the entire process from dough preparation to frying, filling, and glazing the donuts.

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47M
Views
7.1%
Engagement
90/100
Virality

Likes 3.3MComments 13KShares 95K

Why it worked

The video is highly engaging due to its vibrant colors, satisfying ASMR sounds, and clear, step-by-step demonstration of a unique and appealing recipe. The holiday theme and the visually attractive food make it shareable and desirable.

Visually appealing food with vibrant colorsClear and concise step-by-step instructionsSatisfying ASMR sounds during preparationHoliday-themed content for increased relevance and shareabilityEngaging presenter with positive energy
recipedessertholiday baking

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