×9“The best bar food in NJ”
@codychows · 2.4M followers
This creator normally gets 944K views. This one got 8.6M. That gap — not the raw number — is what makes the format worth copying.
A man in his car reviews various fast food items from Wing Bar in Jersey City, New Jersey, including a quadruple smash burger, honey lemon pepper chicken, honey old bay chicken, onion rings, and waffle fries, praising the food and the sauces.
Open original ↗Likes 1.2MComments 4.6KShares 379K
Why it worked
The video works because it combines the popular mukbang format with a food review, creating an engaging and satisfying experience for viewers. The creator's enthusiastic reactions and clear descriptions of the food's taste make the items appealing. The close-up shots of the food, especially when dipped in sauce, are visually stimulating and trigger cravings. The creator's personal connection to the restaurant adds authenticity, and the casual car setting makes the content relatable and intimate.