“Unforgettable moment. The world is dancing.”
@nfl · 21M followers
We have not measured this creator's own baseline yet, so we cannot say whether 72M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows Bad Bunny and various people dancing and celebrating on a stage at what appears to be a Super Bowl halftime show. There's a wedding cake prop and people in wedding attire, suggesting a wedding theme. Bad Bunny interacts with different people, including a woman in a blue dress, a woman in a white dress, and a couple getting married, all while performing.
Open original ↗72M
Views
12.8%
Engagement
90/100
Virality
Likes 9.2MComments 36KShares 345K
Why it worked
The video works because it offers an exclusive, behind-the-scenes look at a major event, creating a sense of intimacy and excitement. The energetic dancing, celebratory atmosphere, and popular artist appeal to a wide audience. The 'wedding' theme adds a unique, engaging narrative element.
Exclusive access to a major eventHigh energy and engaging performancesCreative and unique 'wedding' themeStrong visual appeal with diverse cast and setting
entertainmentbehind-the-scenescelebration
How to reproduce this format
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