“If you follow me, you know what day it is. And if you're new, don't worry, diva, 'cause I'm gonna tell ya. It's Thrifting Thursday.”
@lillianclairee · 2.6M followers
We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman goes thrifting for 'Thrifting Thursday' and shares her finds, including several coats, shoes, and tops. She also recounts a serendipitous encounter with a follower who gifted her some 'put-backs'.
Open original ↗13M
Views
16.9%
Engagement
85/100
Virality
Likes 2.2MComments 6.5KShares 18K
Why it worked
The video works because it combines the popular 'thrift haul' format with a personal story, creating an engaging and relatable experience for viewers. The creator's energetic personality and direct address to the audience foster a strong connection. The rapid-fire showcasing of items keeps viewers entertained, and the 'put-backs' story adds an element of surprise and community interaction.
Engaging and energetic personality of the creator.Clear and enthusiastic showcasing of thrift finds.Relatable and humorous storytelling (e.g., 'unemployed' joke, follower interaction).Good use of trending audio.Variety of items shown keeps the audience interested.
ThriftingFashion HaulsPersonal Vlogging
How to reproduce this format
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