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“I think I've named my sourdough starter Debbie. And I have two exciting things in store for her today.”
@serenaneel · 12M followers
We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman bakes sourdough bread, adding sprinkles to one loaf and Asiago cheese to another. She documents the entire process, from feeding her starter to baking the loaves, all while interacting with her dogs.
Open original ↗11M
Views
13.2%
Engagement
90/100
Virality
Likes 1.4MComments 2.8KShares 11K
Why it worked
The video works because it combines a popular baking trend (sourdough) with a fun, unexpected twist (sprinkles and mini bread). The creator's enthusiastic and personal narration, along with the cute dog appearances, makes the content engaging and relatable. The clear step-by-step process and satisfying reveal of the baked bread also contribute to its appeal.
Engaging and enthusiastic narrationClear step-by-step demonstrationPersonal touch with naming the starter and including petsSatisfying reveal of the final productUnique twist (sprinkles) adds novelty
DIY projectsBaking tutorialsPet contentLifestyle
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