TikTokTalking head

“I'm a dietitian and this is my go-to order from Chipotle.”

Name: I'm a dietitian and this is my go-to order from Chipotle.
Uploaded: 2026-01-15T22:39:22+00:00
Channel: @nutritionbykylie
Description: A dietitian shares her go-to high-protein, high-fiber Chipotle bowl order, detailing each ingredient and its nutritional benefits. She then promotes Chipotle's new High Protein Menu, including her custom bowl, and takes a bite.

@nutritionbykylie · 3.0M followers

We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A dietitian shares her go-to high-protein, high-fiber Chipotle bowl order, detailing each ingredient and its nutritional benefits. She then promotes Chipotle's new High Protein Menu, including her custom bowl, and takes a bite.

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13M

Views

0.2%

Engagement

85/100

Virality

Likes 31KComments 167Shares 1.3K

Why it worked

The video works because it provides actionable, valuable information (a healthy Chipotle order) from a credible source (a dietitian). The clear, concise explanation of each ingredient's benefit, combined with the visual appeal of the food and the creator's engaging presentation, makes it highly shareable. The direct call to action to order her specific bowl or explore the new menu drives engagement and potential sales for Chipotle.

Clear and concise explanation of benefitsVisually appealing food presentationCredible speaker (dietitian)Direct call to action with clear instructionsGood use of on-screen text for key information

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