“Happy Tuesday Divas, guess where we are? And if you said work, you must be new here because I'm unemployed. We're at Goodwill!”
@lillianclairee · 2.6M followers
This creator normally gets 85K views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
A woman enthusiastically takes viewers on a thrifting trip to Goodwill, showcasing various clothing items and accessories she finds, including boots, sweaters, hats, and bags, while providing commentary on each item.
Open original ↗Likes 2.9MComments 7.3KShares 35K
Why it worked
The creator's energetic and humorous personality makes the thrifting experience engaging and relatable. The 'thrift with me' format taps into the popular trend of sustainable fashion and treasure hunting, creating a sense of shared discovery with the audience. The quick cuts and constant commentary keep viewers entertained and curious about the next find.