TikTok video breakdown
#hairwash #hairroutine #haircare #shampooroutine #hairmask #washday #blondehair #blonderoutine #blondemaintenance #toningshampoo #coolblonde #hairgoals #glossyhair #healthyhair #silkyhair #shinyblonde #hairtok #BeautyTok
@valeriavel99 · 470K followers
A woman demonstrates her full Kerastase hair routine, showing each step from brushing wet hair to applying various products and rinsing, all with satisfying ASMR sounds, culminating in a shot of her long, shiny blonde hair.
Open original ↗Likes 1.5MComments 5.7KShares 60K
Why it worked
The video works because it combines the popular ASMR trend with a beauty routine, creating a relaxing and visually satisfying experience. The clear, step-by-step demonstration of a high-end product line appeals to viewers interested in hair care and luxury brands. The 'before and after' effect of the hair's appearance at the end is also a strong draw.