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TikTokBeautyTutorial

TikTok video breakdown

#hairwash #hairroutine #haircare #shampooroutine #hairmask #washday #blondehair #blonderoutine #blondemaintenance #toningshampoo #coolblonde #hairgoals #glossyhair #healthyhair #silkyhair #shinyblonde #hairtok #BeautyTok

@valeriavel99 · 470K followers

We have not measured this creator's own baseline yet, so we cannot say whether 19M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates her full Kerastase hair routine, showing each step from brushing wet hair to applying various products and rinsing, all with satisfying ASMR sounds, culminating in a shot of her long, shiny blonde hair.

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19M
Views
7.8%
Engagement
90/100
Virality

Likes 1.5MComments 5.7KShares 60K

Why it worked

The video works because it combines the popular ASMR trend with a beauty routine, creating a relaxing and visually satisfying experience. The clear, step-by-step demonstration of a high-end product line appeals to viewers interested in hair care and luxury brands. The 'before and after' effect of the hair's appearance at the end is also a strong draw.

High-quality visuals and satisfying ASMR sounds enhance viewer engagement.Clear demonstration of product usage makes the routine easy to follow.Focus on a luxury brand appeals to a specific target audience.The 'before and after' effect of the hair is very compelling.
Hair Care RoutinesProduct DemonstrationsASMRBeauty Tutorials

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