“This is one of the creamiest and most underrated Filipino dishes. Chicken Pastel.”

Name: This is one of the creamiest and most underrated Filipino dishes. Chicken Pastel.
Uploaded: 2025-12-23T06:25:47+00:00
Channel: @jujumaoo
Description: A chef demonstrates how to cook creamy chicken pastel, highlighting the use of Star Margarine for flavor and nutrition. The video shows the step-by-step process of preparing the dish, from searing chicken to sautéing vegetables and combining ingredients, ending with a serving suggestion.

@jujumaoo · 4.6M followers

×7its author's usual

This creator normally gets 1.1M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.

A chef demonstrates how to cook creamy chicken pastel, highlighting the use of Star Margarine for flavor and nutrition. The video shows the step-by-step process of preparing the dish, from searing chicken to sautéing vegetables and combining ingredients, ending with a serving suggestion.

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12M

Views

1.3%

Engagement

80/100

Virality

Likes 162KComments 518Shares 9.4K

Why it worked

The video works because it presents a clear, step-by-step cooking tutorial for a comforting dish. The ASMR elements, satisfying cooking sounds, and appealing visuals of the food make it engaging. The integration of a brand (Star Margarine) as a key ingredient, emphasizing its flavor and nutritional benefits, adds a promotional aspect that resonates with home cooks and parents. The quick cuts and clear instructions make the recipe easy to follow.

Clear step-by-step instructionsAppealing food visuals and platingEffective product integration with benefits highlightedEngaging ASMR elementsEnergetic and positive host

recipecooking tutorialproduct featurecomfort food