×11“We got some late night Taco Bell. How you doing?”
@codychows · 2.4M followers
×11its author's usual
This creator normally gets 944K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A man records himself eating a large late-night Taco Bell meal, featuring various items like burritos, tacos, fries, and Cinnabon Delights, while providing commentary on each item.
Open original ↗11M
Views
10.8%
Engagement
90/100
Virality
Likes 1.2MComments 7.3KShares 154K
Why it worked
The video works due to the popularity of mukbang content, especially with fast food. The creator's enthusiastic eating and direct address to the camera create a personal and engaging experience. The ASMR elements of chewing and the visual appeal of the food contribute to its virality, satisfying viewers' cravings and curiosity about large fast-food orders.
clear audio of eating sounds (ASMR)close-ups of food enhance appealenthusiastic and engaging commentaryshowcases a variety of popular fast-food itemsdirect address to the audience creates connection
food reviewmukbangfast foodeating challenge
How to reproduce this format
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