“This. The most precious thing in my house.”
@lamine.yamal · 69M followers
We have not measured this creator's own baseline yet, so we cannot say whether 71M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A young man, presumably a soccer player, unboxes a new Adidas box and then picks up a soccer ball from a shelf, explaining its significance as the most precious item in his house because he scored a goal with it against France.
Open original ↗71M
Views
3.2%
Engagement
85/100
Virality
Likes 2.2MComments 40KShares 172K
Why it worked
The video works because it offers a personal glimpse into a public figure's life, sharing a sentimental item and a significant career moment. This creates an emotional connection with fans and builds authenticity. The reveal of the item's importance builds curiosity and engagement.
authentic storytellingpersonal connection with audienceclear narrative arc for the itemrelatable sentimentality
personal storybehind the scenesinspirationcollectibles
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