“Has this been on TikTok?”
@darkness_usi · 1.9K followers
We have not measured this creator's own baseline yet, so we cannot say whether 5.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video starts with a screen recording of the TikTok interface, showing the 'auto scroll' option. It then transitions to a series of reaction memes and clips, expressing surprise and excitement about the new feature, set to gospel music.
Open original ↗5.2M
Views
1.5%
Engagement
90/100
Virality
Likes 72KComments 4.4KShares 73K
Why it worked
The video taps into a universal user experience by highlighting a new, highly anticipated TikTok feature. The use of popular reaction memes and a trending audio track makes it relatable and shareable, while the initial screen recording provides clear context. The celebratory tone resonates with users who appreciate the convenience of autoscroll.
Relatable content for TikTok usersEffective use of trending audio and memesClear communication of a new featureEngaging and shareable
tech newsuser experiencereactions
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