“Hola chicas, acá Oba, el papá de Oriana. Bueno, vamos a intentar explicar su rutina de alisado con L'Oréal Dream Liso. A ver, empecemos.”
@orianasabatini · 2.9M followers
We have not measured this creator's own baseline yet, so we cannot say whether 41M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman demonstrates her hair straightening routine using L'Oréal Elvive Dream Liso products, with her father providing a humorous voiceover. She shows the results of using the product over seven days, highlighting its frizz-taming and humidity-resistant properties.
Open original ↗41M
Views
0.8%
Engagement
85/100
Virality
Likes 310KComments 1.4KShares 9.1K
Why it worked
The humor of the father's narration combined with the clear demonstration of the product's effectiveness creates an entertaining and relatable ad. The 'before and after' over several days visually proves the product's claims, while the dad's commentary adds a unique, personal, and funny touch that stands out from typical beauty ads.
Humorous and engaging narrationClear product demonstration with visible resultsShows long-term effectiveness over 7 daysRelatable and personal touch with family involvement
product reviewhair care routinehumordemonstration
How to reproduce this format
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