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“Good morning. We're making some donuts.”

@jeshastevens · 3.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 7.0M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates how to make pumpkin-shaped sourdough donuts from scratch, including preparing the dough, frying, and filling them. She also features a dog food product in a sponsored segment.

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7.0M
Views
5.0%
Engagement
85/100
Virality

Likes 348KComments 2.0KShares 11K

Why it worked

The video works because it combines a visually appealing, seasonal food item (pumpkin donuts) with a popular baking trend (sourdough). The quick cuts and satisfying process shots keep viewers engaged, and the inclusion of a cute dog and a sponsored product seamlessly integrates commercial content into an otherwise organic recipe video.

Visually appealing product (pumpkin donuts)Clear, concise demonstration of the recipe stepsSeamless integration of sponsored contentEngaging transitions and musicRelatable and friendly presenter
recipebakingpet careseasonal

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