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“For just $38.90, this Indonesian free-flow buffet on a banana leaf is a DANGEROUSLY good deal. Their fried oxtail alone is worth the trip.”

@zermattneo · 3.4M followers

×6its author's usual

This creator normally gets 1.2M views. This one got 7.2M. That gap — not the raw number — is what makes the format worth copying.

A man enjoys a massive Indonesian free-flow buffet served on a banana leaf, showcasing various dishes like fried chicken, oxtail, and vegetable fritters, while providing commentary on the taste and texture of each item.

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7.2M
Views
4.5%
Engagement
85/100
Virality

Likes 321KComments 3.0KShares 14K

Why it worked

The video works because it combines the visual appeal of a large, diverse food spread with the satisfying sounds of eating (mukbang style), creating an immersive and engaging experience. The clear on-screen text identifying each dish adds an educational element, while the creator's enthusiastic reactions and detailed descriptions build trust and make the food seem highly desirable. The unique 'banana leaf buffet' concept is also visually striking and culturally interesting, drawing viewers in.

Visually appealing food presentation on a banana leafClear on-screen text identifying dishesEngaging mukbang style with satisfying eating soundsEnthusiastic and descriptive commentary from the creatorHighlights value for money, appealing to a broad audience
food reviewmukbangcultural foodvalue for money

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