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“Scissors transform cake”

@juliette_makes_stuff · 804K followers

We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A person wearing black gloves uses scissors as stencils on a white frosted cake. They spray edible colors and sprinkle colored sugar and sprinkles around the scissors, creating a vibrant, messy, and festive design. Finally, a 'Merry Christmas' topper is added.

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11M
Views
0.5%
Engagement
75/100
Virality

Likes 49KComments 13KShares 3.6K

Why it worked

The video works because it's visually stimulating with vibrant colors and a unique, somewhat chaotic, decorating method. The use of common household items (scissors) as stencils is unexpected and creates a 'hack' appeal. The voiceover adds a layer of humor and personality, making the process entertaining despite the unconventional techniques.

Visually engaging with bright, contrasting colors.Unique and unexpected decorating method using common objects.Humorous and engaging voiceover adds personality.The 'reveal' of the stencil outline is satisfying.
DIYcreative_hacksholiday_decor

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