“YAYY NYC BILLBOARD @mcobeauty us”
@embreighcourtlyn · 6.8M followers
We have not measured this creator's own baseline yet, so we cannot say whether 32M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A young woman stands in Times Square, initially holding a bouquet of money, then turns to reveal a large billboard featuring her image promoting a beauty product. She reacts with excitement and joy as she sees herself on the screen.
Open original ↗32M
Views
7.5%
Engagement
90/100
Virality
Likes 2.4MComments 8.6KShares 17K
Why it worked
The video works because it taps into aspirational content, showcasing a personal achievement (being featured on a Times Square billboard) which is highly shareable and evokes strong positive emotions. The use of trending audio adds to its appeal, and the reveal creates a satisfying payoff for the viewer.
High emotional impact with the revealAspirational content that resonates with a broad audienceEffective use of trending audioClear and engaging narrative arc
AchievementBehind-the-ScenesBrand Promotion
How to reproduce this format
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