×5“YAYY NYC BILLBOARD @mcobeauty us”
@embreighcourtlyn · 6.8M followers
×5its author's usual
This creator normally gets 6.7M views. This one got 32M. That gap — not the raw number — is what makes the format worth copying.
A young woman stands in Times Square, initially holding a bouquet of money, then turns to reveal a large billboard featuring her image promoting a beauty product. She reacts with excitement and joy as she sees herself on the screen.
Open original ↗32M
Views
7.5%
Engagement
90/100
Virality
Likes 2.4MComments 8.6KShares 17K
Why it worked
The video works because it taps into aspirational content, showcasing a personal achievement (being featured on a Times Square billboard) which is highly shareable and evokes strong positive emotions. The use of trending audio adds to its appeal, and the reveal creates a satisfying payoff for the viewer.
High emotional impact with the revealAspirational content that resonates with a broad audienceEffective use of trending audioClear and engaging narrative arc
AchievementBehind-the-ScenesBrand Promotion
How to reproduce this format
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