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“Flip the Camera trend”

@nataliireynoldss · 8.5M followers

We have not measured this creator's own baseline yet, so we cannot say whether 75M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman pretends to participate in the 'flip the camera' trend, but instead of flipping the camera to show someone else, she reveals it's a prank and calls out the trend as bullying.

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75M
Views
9.2%
Engagement
85/100
Virality

Likes 6.9MComments 52KShares 99K

Why it worked

The video works because it subverts audience expectations of a popular trend, creating a humorous and unexpected twist. The direct address and strong opinion resonate with viewers who may also dislike the trend, fostering engagement through shared sentiment.

Unexpected twist on a popular trendDirect and engaging address to the audienceStrong opinion that can spark discussionClear on-screen text for emphasis
comedysocial commentaryprank reveal

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