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“Good morning! We're making some bread.”

@jeshastevens · 3.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 51M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman bakes strawberry sourdough bread and makes homemade whipped brown honeycomb butter, showcasing the vibrant pink bread and the creamy butter, then enjoys them together.

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51M
Views
6.6%
Engagement
90/100
Virality

Likes 3.3MComments 8.9KShares 171K

Why it worked

The video combines visually appealing food with a trending audio, creating an engaging and satisfying viewing experience. The bright pink bread is a 'shock visual' that immediately grabs attention, and the step-by-step process of making both the bread and the butter adds educational and aspirational value. The creator's positive and friendly demeanor also contributes to its appeal.

Visually stunning product (pink bread)Clear, concise demonstration of the processEngaging creator personalityUses trending audio effectivelySatisfying close-up shots of food preparation
recipebakingDIY foodaesthetic cooking

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