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“Hey Nonno, what are you doing? We're gonna try to make prosciutto. That's a pig's leg.”

@thespicynonna · 690K followers

We have not measured this creator's own baseline yet, so we cannot say whether 29M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

An Italian grandfather and grandmother demonstrate the traditional method of making prosciutto from a pig's leg. They show the entire process from trimming and salting the meat, to curing it for 11 months, and finally slicing and tasting the finished product.

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29M
Views
8.5%
Engagement
90/100
Virality

Likes 2.4MComments 9.4KShares 137K

Why it worked

The video works because it features charming, authentic Italian grandparents demonstrating a traditional, complex food-making process. The educational aspect combined with the personal touch and the satisfying reveal of the finished prosciutto creates a highly engaging and shareable piece of content. The long curing time also builds anticipation.

Authentic and charming personalities of the grandparentsClear step-by-step demonstration of a traditional processSatisfying reveal of the finished product after a long waitEducational value about food preservation
Traditional SkillsFood PreparationFamily HeritageDIY

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