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“I've killed two sourdough starters, but third time's the charm.”

Name: I've killed two sourdough starters, but third time's the charm.
Uploaded: 2025-11-04T20:46:48+00:00
Channel: @serenaneel
Description: A woman attempts to make sourdough bread from a store-bought starter after failing twice with scratch-made starters. She documents the process of activating the starter, preparing the dough, adding cheese inclusions, and baking two loaves, one plain and one cheese-filled.

@serenaneel · 12M followers

We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman attempts to make sourdough bread from a store-bought starter after failing twice with scratch-made starters. She documents the process of activating the starter, preparing the dough, adding cheese inclusions, and baking two loaves, one plain and one cheese-filled.

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11M

Views

14.3%

Engagement

85/100

Virality

Likes 1.6MComments 2.9KShares 17K

Why it worked

The video works because it combines a relatable struggle (failing at baking) with a popular trend (sourdough). The creator's authentic, humorous commentary and step-by-step demonstration make the process feel accessible and entertaining. The 'will it work?' suspense keeps viewers engaged, and the final reveal of the bread is satisfying. The inclusion of a cute dog adds an emotional appeal.

Relatable and humorous storytellingClear, step-by-step demonstrationEngaging personality and expressive reactionsGood use of trending audio and sound effectsSatisfying visual reveal of the finished product

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