Skip to main content
TikTokTutorial

“Good morning. We're making some croissants.”

@jeshastevens · 3.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 69M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates the process of making sourdough chocolate chip croissants from scratch, showcasing the dough preparation, shaping, baking, and filling with cream, ending with a satisfying bite.

Open original ↗
69M
Views
7.4%
Engagement
90/100
Virality

Likes 5.1MComments 14KShares 224K

Why it worked

The video works because it features a visually appealing baking process with a popular food item (croissants) and a trending ingredient (sourdough). The satisfying visuals of the dough, butter, and finished product, combined with the upbeat music and the creator's positive demeanor, make it highly engaging. The 'gut-healthy' claim adds an extra layer of appeal.

visually appealing foodclear step-by-step processsatisfying close-ups of food preparationpositive and engaging creatortrending food item (sourdough)
recipesbakingsourdoughdessert

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more