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“Butter. One more. One more. One more. One more. One more. One more. One more. Another pot of chicken fat.”
@lele94168 · 664K followers
We have not measured this creator's own baseline yet, so we cannot say whether 35M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A chef prepares a massive batch of hot pot seasoning outdoors, starting with a butter tower and progressively adding various ingredients like chicken fat, soybean oil, cilantro, onions, minced ginger, sea peppers, rock sugar, bean paste, and Sichuan pepper, all fried in a giant wok.
Open original ↗35M
Views
3.5%
Engagement
85/100
Virality
Likes 1.2MComments 22KShares 153K
Why it worked
The video's massive scale and the unusual quantities of ingredients create a sense of awe and curiosity. The step-by-step addition of ingredients, coupled with the visual transformation of the mixture, is highly engaging. The satisfying sounds of frying and pouring contribute to an immersive experience, making viewers want to see the final product.
unique scale of productionsatisfying visual and auditory elementsclear step-by-step processengaging transformation of ingredients
cookingfood preparationlarge scale cooking
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