TikTokFashion
“This is your sign to go to Spirit Halloween and take photos”
@brickasher · 124K followers
We have not measured this creator's own baseline yet, so we cannot say whether 6.1M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two individuals take turns posing with Halloween costume packages in a Spirit Halloween store, aligning their bodies with the images on the packaging to create humorous optical illusions. The video ends with a text overlay stating they were followed by the manager, implying they were asked to stop.
Open original ↗6.1M
Views
14.6%
Engagement
85/100
Virality
Likes 890KComments 1.8KShares 82K
Why it worked
The humor comes from the creative and often awkward poses that align with the costume packaging, creating funny optical illusions. The trending audio adds to the appeal, and the relatable experience of being in a Spirit Halloween store during the season, combined with the playful rebellion of being 'followed by the manager,' makes it highly shareable and engaging.
Creative use of product packaging for humorRelatable setting (Spirit Halloween)Engaging trending audioClear call to action/inspiration for viewers
humortrendsentertainment
How to reproduce this format
More fashion hooks that worked
Explore more