“Burp hates being left alone.”
@franflight · 230K followers
We have not measured this creator's own baseline yet, so we cannot say whether 50M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A video showcasing Burp, an orange cat in a shelter, who craves constant companionship. The video highlights his loving nature and the heartbreak of leaving him alone, advocating for his adoption despite being FIV+.
Open original ↗50M
Views
18.9%
Engagement
90/100
Virality
Likes 9.4MComments 49KShares 683K
Why it worked
The video evokes strong emotional responses by showing a vulnerable cat craving affection, making viewers empathize and feel a desire to help. The sad background music enhances the emotional impact, and the clear call to action for adoption provides a tangible way for viewers to respond.
Strong emotional appeal through music and visualsClear and concise text overlays that tell a storyHighlights a specific animal, creating a personal connectionEffective call to action for adoption
animal welfarepet adoptionemotional storytelling
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