×62Beauty TikTok video that did 62× its author's usual
GAMEDAY HAIRRRRR💕🫶🏽 Don’t mind the product build up on the part LOL we fixed that #fyp #grwm #curlyhair #curly #chaotic #gameday #wag #grwmroutine #trending #foryou #fypシ
@alanamolden · 405K followers
This creator normally gets 67K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
A young woman with curly hair records herself in a bathroom, attempting to create two slicked-back buns for a game day event, humorously struggling with her hair's natural texture.
Open original ↗Likes 572KComments 223Shares 510
Why it worked
The video works due to its relatable 'chaotic' energy and the creator's authentic struggle with a common beauty task. The humor and the 'get ready with me' format create a strong connection with viewers, especially those with curly hair or who often rush to get ready. The 'before and after' aspect of the hair transformation is also engaging.
How to reproduce this format
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