×30“making a beat w @ian”
@shonci · 3.2M followers
This creator normally gets 605K views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
The video shows two friends collaborating to create a beat in FL Studio. The screen is split, with the top half showing the friends in a studio setting and the bottom half displaying the FL Studio interface as they add different musical elements like piano, bells, lead, 808, and drums.
Open original ↗Likes 1.8MComments 3.6KShares 34K
Why it worked
The video works because it offers a behind-the-scenes look at the music production process, which is inherently interesting to music enthusiasts. The split-screen format effectively shows both the creators' reactions and the technical details of the software, making it engaging and educational. The progression from individual elements to a full beat provides a satisfying build-up.