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“making a beat w @ian”
@shonci · 3.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 18M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows two friends collaborating to create a beat in FL Studio. The screen is split, with the top half showing the friends in a studio setting and the bottom half displaying the FL Studio interface as they add different musical elements like piano, bells, lead, 808, and drums.
Open original ↗18M
Views
10.0%
Engagement
85/100
Virality
Likes 1.8MComments 3.6KShares 34K
Why it worked
The video works because it offers a behind-the-scenes look at the music production process, which is inherently interesting to music enthusiasts. The split-screen format effectively shows both the creators' reactions and the technical details of the software, making it engaging and educational. The progression from individual elements to a full beat provides a satisfying build-up.
Clear demonstration of the creative processEngaging split-screen formatGood pacing and progression of the beatAuthentic collaboration between friends
music productioncollaborationcreative process
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