“Cars if they were designed by women.”
@soellegirls · 920K followers
We have not measured this creator's own baseline yet, so we cannot say whether 23M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two women in a car discuss humorous and practical design changes they would implement if cars were designed by women, covering cup holders, seatbelt comfort, UV protection in windows, parallel parking assistance, and auto-locking doors.
Open original ↗23M
Views
11.6%
Engagement
90/100
Virality
Likes 2.7MComments 13KShares 60K
Why it worked
The video works because it taps into relatable frustrations many women experience with current car designs, presented in a humorous and engaging way. The back-and-forth discussion format keeps viewers entertained, and the specific, practical suggestions resonate with a broad audience, encouraging agreement and sharing.
Highly relatable content for a female audienceEngaging back-and-forth dialogue between two hostsHumorous and light-hearted toneClear and concise points made with on-screen text for emphasis
humorrelatabilitysocial commentaryproduct design
How to reproduce this format
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