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“1 2 3 4 5 *pause* 6 7 *pause* 8”
@dj_skilz · 130K followers
We have not measured this creator's own baseline yet, so we cannot say whether 10M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A DJ scratches a custom vinyl record with numbers and colorful waveforms, responding to a user's comment requesting a specific scratch sequence. The DJ manipulates the record and fader to produce the sounds.
Open original ↗10M
Views
3.6%
Engagement
85/100
Virality
Likes 364KComments 2.9KShares 8.6K
Why it worked
The video leverages user interaction by responding to a comment, making the content personalized and engaging. The visual and auditory ASMR-like quality of the scratching, combined with the clear demonstration of skill, is highly satisfying and shareable. The 'challenge' aspect of fulfilling a specific sequence also encourages repeat views and further engagement.
Highly engaging due to direct user interactionVisually and audibly satisfyingShowcases unique skill and equipmentShort, repeatable, and easily digestible
demonstrationskill showcaseinteractive content
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