“POV - It’s PORE wash”
@albina · 238K followers
We have not measured this creator's own baseline yet, so we cannot say whether 27M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman demonstrates her 'pore wash day' routine using a cleansing oil and a facial cleanser, showing the oil extracting impurities from her nose and then applying a foaming cleanser to her face, resulting in clean skin.
Open original ↗27M
Views
2.8%
Engagement
90/100
Virality
Likes 751KComments 2.3KShares 88K
Why it worked
The video works by showcasing a relatable skincare concern (clogged pores) and offering a satisfying visual solution. The close-ups of the oil extracting impurities create a strong 'grossly satisfying' effect, while the 'before and after' aspect (even if subtle) and the use of trending audio make it highly engaging and shareable. The POV hook immediately draws in viewers interested in skincare.
Visually satisfying demonstration of product effectivenessRelatable skincare problem and solutionClear product placement and brandingEngaging use of trending audio and text overlays
skincare routineproduct demonstrationsatisfying contentbeauty hacks
How to reproduce this format
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