×248“POV - It’s PORE wash”
@albina · 238K followers
This creator normally gets 107K views. This one got 27M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her 'pore wash day' routine using a cleansing oil and a facial cleanser, showing the oil extracting impurities from her nose and then applying a foaming cleanser to her face, resulting in clean skin.
Open original ↗Likes 751KComments 2.3KShares 88K
Why it worked
The video works by showcasing a relatable skincare concern (clogged pores) and offering a satisfying visual solution. The close-ups of the oil extracting impurities create a strong 'grossly satisfying' effect, while the 'before and after' aspect (even if subtle) and the use of trending audio make it highly engaging and shareable. The POV hook immediately draws in viewers interested in skincare.
How to reproduce this format
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