Gaming TikTok video that did 2× its author's usual
Salish’s new TikTok is @Salish. Can she beat @SoupTimmy in a Rubiks Cube race?
@realjordanmatter · 7.6M followers
This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.
A man challenges two younger people to a Rubik's Cube race. If the boy solves five Rubik's Cubes before the girl solves one side of her cube, the man gets pied in the face. The boy quickly solves his cubes, leading to the man getting pied.
Open original ↗Likes 138KComments 1.8KShares 723
Why it worked
The video creates suspense and a clear stakes-based outcome, making viewers curious to see who wins and if the man gets pied. The fast-paced editing and on-screen timer/progress bar enhance the excitement, while the relatable challenge of Rubik's Cubes appeals to a broad audience.