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TikTok video breakdown

So much more elegant! #etiquette #dining #williamhanson

@williamhansonetiquette

We have not measured this creator's own baseline yet, so we cannot say whether 4.7M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man in a pink shirt sits at an outdoor restaurant table, holding a menu. He explains that it's impolite to point at the menu when ordering and suggests simply stating the name of the dish instead.

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4.7M
Views
4.0%
Engagement
75/100
Virality

Likes 187KComments 3.5KShares 9.3K

Why it worked

The video provides practical, actionable advice on social etiquette, which resonates with viewers looking to improve their social graces. The direct address and clear explanation make the information easy to digest and apply. The 'don't point' advice creates a mild 'aha' moment for some, while others might find it relatable or even controversial, driving comments and engagement.

clear and concise advicerelatable scenariodirect address to cameragood lighting and audio
etiquette tipsdining advicesocial graces

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