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“Rosemary Sourdough Focaccia 🫶🏻 If you’re new to sourdough, start here. This is hands-down the easiest bread to make, and maybe the tastiest too. ✨”
@egzonabakes · 44K followers
We have not measured this creator's own baseline yet, so we cannot say whether 17M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video demonstrates how to make a sourdough focaccia from scratch, featuring satisfying dough handling, baking, and a final reveal of the airy, golden-brown bread.
Open original ↗17M
Views
10.0%
Engagement
90/100
Virality
Likes 1.7MComments 5.4KShares 125K
Why it worked
The video uses a classic, satisfying ASMR-style approach with dough handling, combined with a clear, step-by-step recipe. The visual appeal of the focaccia and the engaging sounds make it highly shareable and rewatchable. The use of a trending audio adds to its discoverability.
Clear, concise instructionsVisually appealing shots of the dough and final productSatisfying ASMR elements (dough dimpling, tearing bread)Good use of trending audio to enhance mood and discoverabilityDetailed process shown without being overly long
recipebaking tutorialsourdoughsatisfying process
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