“The most relaxing exercise! What are you waiting for?”
@fitnessgirl788 · 2.9M followers
This creator normally gets 162K views. This one got 24M. That gap — not the raw number — is what makes the format worth copying.
This video showcases a split-screen comparison of a person's belly on "Day 1" versus "Day 10" while two women perform various exercises in bed. The video features a countdown and upbeat music, guiding viewers through different workout routines.
Open original ↗Likes 690KComments 11KShares 227K
Why it worked
The video works because it offers a relatable and convenient workout solution (in bed), uses a clear before-and-after visual to promise results, and incorporates a countdown and upbeat music to motivate viewers. The split-screen format effectively demonstrates the exercises while simultaneously showing the 'results'.