×25TikTokComedy
Comedy TikTok video that did 25× its author's usual
@Will Smith
@brookemonk_ · 49M followers
×25its author's usual
This creator normally gets 15M views. This one got 391M. That gap — not the raw number — is what makes the format worth copying.
A man directs a celebrity to pose for a selfie taken by a woman, giving increasingly absurd instructions that the celebrity follows with a deadpan expression, culminating in a humorous reveal that the celebrity is Will Smith.
Open original ↗391M
Views
6.2%
Engagement
90/100
Virality
Likes 24MComments 62KShares 144K
Why it worked
The humor comes from the contrast between the mundane selfie instructions and the celebrity's deadpan compliance, building anticipation for the reveal. The use of a popular celebrity adds significant appeal and shareability.
unexpected celebrity appearancehumorous escalating instructionsdeadpan delivery by the celebrityrelatable 'behind the scenes' concept
behind the sceneshumorcelebrity interactionrelatability
How to reproduce this format
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