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“I'm a recovering alcoholic, and I quit drinking so that you didn't have to. Today, I'm going to be making one of the best mixed drinks for summertime. So pay attention.”
@partyflap · 1.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 9.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man with face tattoos demonstrates how to make a 'Sour Watermelon' alcoholic mixed drink in his car. He combines watermelon juice, watermelon Sour Patch Kids, watermelon-flavored liquor, whipped cream vodka, and watermelon Red Bull.
Open original ↗9.6M
Views
9.6%
Engagement
85/100
Virality
Likes 919KComments 3.4KShares 45K
Why it worked
The video works because it presents a unique and easy-to-follow recipe for a summer drink, appealing to viewers looking for new cocktail ideas. The creator's distinctive appearance and direct address to the audience create a personal connection, while the quick cuts and clear presentation of ingredients keep viewers engaged. The controversial opening statement also acts as a strong hook, generating curiosity.
Unique and attention-grabbing creator personaClear, concise recipe demonstrationFast-paced editing keeps viewer engagedStrong, controversial hookEngaging call to action
recipescocktailslifestyleentertainment
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