TikTok
“help me, it's 3am and i'm trying to sleep but everytime i close my eyes i start playing block blast in my mind. im trying not to think of it but it's all i see when i shut my eyes...”
@meettikaa · 84K followers
We have not measured this creator's own baseline yet, so we cannot say whether 27M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman in bed at 3 AM can't sleep because she keeps seeing the mobile game 'Block Blast' in her mind. The video cuts between her trying to sleep and a screen recording of the game being played.
Open original ↗27M
Views
2.0%
Engagement
85/100
Virality
Likes 550KComments 1.4KShares 49K
Why it worked
The relatable struggle of being unable to sleep due to an addictive game resonates with a wide audience. The use of a trending sound combined with on-screen text and a clear visual demonstration of the 'problem' makes it engaging and shareable. The POV style creates a personal connection.
Relatable scenario for anyone who gets obsessed with a game/taskEffective use of on-screen text to convey the narrativeGood pacing between the 'struggle' and the 'cause'Trending audio enhances the comedic and relatable aspect
relatabilityhumorgaming culture
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