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TikTokBeautyProduct demo

“How I use my nails as walking sticks”

@nailsbyry_ · 648K followers

×2957its author's usual

This one got 52M. That gap — not the raw number — is what makes the format worth copying.

A person with extremely long, pink, beaded nails demonstrates how they use them as 'walking sticks' by letting them dangle and tap the floor. The nails are adorned with various small, colorful charms and beads.

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52M
Views
10.7%
Engagement
90/100
Virality

Likes 5.5MComments 43KShares 1.3M

Why it worked

The video works due to its shock value and extreme visual. The unusual length and elaborate decoration of the nails immediately grab attention, creating curiosity and prompting viewers to watch and comment. The caption 'How I use my nails as walking sticks' adds a humorous and unexpected element, enhancing shareability.

highly original conceptstrong visual hookhumorous and unexpected twistgenerates curiosity and discussion
extreme beautyhumornovelty

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