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“Lots of requests for me to eat Indian food! I'm excited for this one! Let's eat!”

@tommywinkler · 12M followers

×8its author's usual

This creator normally gets 1.0M views. This one got 7.7M. That gap — not the raw number — is what makes the format worth copying.

A man tries various Indian dishes for the first time, reacting to each one and giving a rating out of ten. He samples samosa, chicken tikka masala, biryani rice, palak paneer, butter chicken, and gulab jamun.

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7.7M
Views
6.2%
Engagement
85/100
Virality

Likes 465KComments 9.1KShares 5.5K

Why it worked

The video works because it taps into curiosity about trying new foods and the relatable experience of tasting something for the first time. The creator's expressive reactions and clear ratings make the content engaging and easy to follow. The 'replying to comment' format also encourages viewer interaction and suggestions.

Engaging and expressive reactionsClear and concise ratings for each itemDirectly addresses viewer comments, fostering communityVariety of dishes showcased
food reviewfirst impressionscultural exploration

How to reproduce this format

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