×635“Since TikTok is back, I’m reposting my most viral video.”
@ak_wassim · 54K followers
This creator normally gets 12K views. This one got 7.5M. That gap — not the raw number — is what makes the format worth copying.
A man is holding a large sandwich and fries in a disposable container on a city street. As he attempts to show the food to the camera, the top bun of his sandwich falls off, causing him to react with surprise and disappointment.
Open original ↗Likes 712KComments 5.0KShares 217K
Why it worked
The video works due to its relatable 'fail' element, which is highly shareable and elicits an emotional response (sympathy, amusement). The unexpected nature of the sandwich falling apart creates a moment of shock and humor, encouraging comments and shares. The 'fail' aspect also taps into a common human experience, making it universally understood.